Big Data Solutions for Individuals and Small Businesses
Twenty years ago, you would think us irresponsible, if we were to have suggested that to survive as a business, or to interact in the world socially, you would need to understand, engage, adapt, and adopt the thing called the Internet, the Internet of Things (IoT), and a Smartphone device. We say today; if you do not understand, engage, adapt, and adopt Big Data strategies, you will not survive or thrive as a business or as an individual participant in our emerging digital economy.
OUR MISSION
Our mission is to enable small businesses, their clients, patients, and customers to translate vast amounts of data into individualized and actionable utility to optimize business and personal outcomes as participants in the new digital economy.
According to the Small Business Administration, 99.9% of all businesses in the US are small businesses. These small businesses generate about 50% of the US Gross Domestic Product (GDP) and account for nearly 43% of the entire workforce.
To our knowledge, we provide the first and only complete, end-to-end, accessible, big data platform to enable small businesses to successfully extend into the digital economy and compete competently.
PRECISION MATTERS
Precision refers to the “quality, condition, or fact of being exact and accurate” and precision data refers to a standard to generate specific, accurate, individualized and actionable insights from that data. Precision is not only an opportunity presented in a new digital economy, precision is the competitive edge that divides successful individuals and companies from those who fail.
If data is the new global currency; then every person and business today participates in data transactions and thus operates in a new digital universe. Opportunities, customers, or even competitors are no longer limited by geographic boundaries or time.
Ubiquitous access to unlimited data presents a set of paradoxes unique to the digital economy. Democratized access yields increased competition. Unlimited search yields customer fatigue. Abundant knowledge becomes siloed, insular and distant. This diffusion of knowledge ironically and paradoxically causes entropy and places us on vectors of harm, and increased search costs.
Only by implementing Precision Data Strategies can we transmute infinite data into individualized and actionable insights.
DIGITAL ECONOMY
At the highest level, our thesis rests on just a few canonical observations. We have entered a digital economy and survivors who compete and prosper will be only those who understand big data and implement precision data strategies. The new economy is an insight economy driven by big data engines. Big data is not the new gold or oil. Big data, by itself, is ubiquitous and useless until businesses and individuals learn how to transmute data into individualized, actionable value for themselves, their employees, clients, and customers.
BIG DATA
Big Data is to business today what the internet was to business 20 years ago.
Most people do not even understand big data vernacular let alone how to harness its power, exploit competitive advantages, derive actionable insights, reduce risks, and avoid unnecessary pitfalls, vulnerabilities, and vectors of harm. Mostly, we observe, small businesses do not have the time or resources to acquire or remain current or competitive as we migrate to the new position that straddles the physical and digital worlds we now live and interact in.
The processes and complexities of generating meaningful individual and actionable insights from big data are rarefied and misunderstood at best. Data, by itself, has little to no utility without full implementation of what we refer to as the Four Pillars of Big Data; Data Aggregation and Organization, Artificial Intelligence & Big Data Analytics/Deep Learning/Deep Learning, Data Protection & Cyber Security, and Data Application. These Four Pillars are the requisite tools to build in the digital economy. Success and failure will be determined by how each of us adopt and apply this knowledge and technology. Perhaps it is more apropos to classify data as the new resource analogous to soil, sunlight, and water; and electricity, oil, minerals, the agriculture economy and manufacturing economies respectively. Therefore; every person and business has a data problem, a deep-learning computational problem, and a data security problem. These three digital industries are indivisible like sunlight, water, and soil to a farmer but without them the digital economic machine will seize up.
It cannot go unnoticed, that in less than a year we have seen the first of many trillion-dollar companies; all of whom are leveraging big data strategies. A closer look at these companies reveals that they are Big Data companies first, enablers for individuals and businesses second, and the dominant manifestation of their respective markets last. For example, Amazon is not a retailer first, they are an aggregator of big data, and they enable millions of 3rd party sellers to participate actively in selling to hundreds of million consumers across the world. In 2017, there were 300,000 sellers, today there are over 2.5 million active sellers on Amazon. And they have emerged as the dominant global retailer.
These same principles are manifested in other dominant global businesses; Apple, Google, Microsoft and Facebook. SalesForce.com, a pure big data platform, just replaced Exxon on the Dow Industrial Average.
Advertisers use big data to predict our behavioral probabilities. Health science is utilizing big data now to predict and prevent disease and intervene prior to disease symptoms. Yet, small businesses do not have the time or resources to remain current or competitive in this digital tsunami as we migrate to a new position that straddles the physical and digital world’s we now live and interact in. This model of preventive protocols applies deeply to all aspects of our lives today whether we recognize it or not. We are first to solve this set of problems or, rather, this otherwise impossibly complex set of problems that rest on what PrecisionPro™ refers to as the Four Pillars of Big Data as a foundation platform for all small businesses.
Our solution is the first to deliver the requisite, complete, fully integrated, affordable big data solution, built on the Four Pillars of Big Data for small businesses and individuals. We not only enable our distribution partners through the Four Pillars of Big Data, we enable them to offer their clients, patients, customers, and members precision offerings and thus seamlessly extend their businesses.
PRECISION LIVING™
Precision Living™ will become common vernacular and that soon, we will scarcely fathom how we lived without individualized, actionable insights that optimize our health and happiness or how or why our digital assistants were not previously enabled to steer and drive us along safer, healthier and happier roads the way we are already accepting our cars to drive us. The Internet of Things simply paved the roads to Precision Living™.
We believe that technology enables humans to perform at super-human levels otherwise not possible, and that humans enable technology to extend healthier happier life. We enable this symbiosis.
PRECISION CARTOGRAPHY™
Cartography is the science or practice of drawing maps.
Precision Cartography™ is the translation of big data from infinite and ubiquitous population sets and relevant individual data sets into immediate actionable, individualized knowledge and assisting in the implementation.
Global Positioning Systems (GPS) is the literal big data application of Precision Cartography in geographic travel and navigation. Our enabling solutions provide individual roadmaps for optimized living.